You Are Wrong, but Don’t Give Up Yet

All models are wrong. Some are useful.”
-George Box (wiki)

We use models to understand things to a small degree. To communicate. Even though they aren’t always enough. And we have the ability to change these models as we change things.


As long as you understand that they’re wrong.

You can hear more about this at the end of the Q&A. This one was full of great questions (and I even had to break out the pelvis model). Never leave home without it!

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Training a Stud Soccer Player with Back Pain

Training a Stud Soccer Player with Back Pain

What do you do with an extended soccer bro who is in pain, but still has to perform?

In this video, I outline how I’m managing an athlete with very specific exercises. The goal is to unwind him on a week-to-week basis, so that he can continue to play and perform at a high level.

I’ll walk you through:

  1. This player’s background
  2. Why his back pain makes total sense
  3. My goals for him
  4. The 5 muscles that I deem the biggest “problem areas” for ANY client (not just soccer bros).
  5. The program I wrote him
  6. The 6 exercises I gave him
  7. How each exercise addresses my goals for him
  8. And we’ll end with a reminder on what YOU can do if you get an athlete like this soccer bro.

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A Real Basic Personal Trainer Introduction to Sales Copy

A Real Basic Personal Trainer Introduction to Sales Copy

I’ve always hated sales.

It’s so gimmicky, right?

Get abs in five minutes with just this belt!

We’re the number ONE facility in the US!

Weight loss is as easy as taking a pill!

Seriously hated sales.

Until I learned what it was actually about.

What’s the purpose?

How do you get new clients in the door?

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Choosing Corrective Exercises for the Upper Body


Do you use corrective exercise?

If you do, are you confident that you aren’t just wasting your client’s time?

Most clients think this kind of “exercise” is boring. And if you’ve only got 30 minutes with a client, are you really going to spend that much time on it? What’s left to address their actual goals?

We’ve put together this post–one of our most thorough–to help you pick an exercise or two that will help your client correct imbalances, gain mobility, and, ultimately, augment their training. It includes:

  1. a why do you need this introduction,
  2. a short lecture video of training theory,
  3. a lab demonstration video of exercises and cues to use, and
  4. a downloadable assessment sheet for you to use with your clients

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