Fee Structures for In-Home Training

Fee Structures for In-Home Training

In-home training can be a rewarding (and lucrative) career choice, but you have to set your own environment. Just like any coaching, you can get burnt out if you’re not careful. One of the best parts about IFASTU is the questions you all ask. It gets us thinking about things we’ve either taken for granted[…]

Equipment for In-Home Personal Training

Equipment for In-Home Training

In-home training can be a rewarding (and lucrative) career choice, but you have to set your own environment. Just like any coaching, you can get burnt out if you’re not careful. One of the best parts about IFASTU is the questions you all ask. It gets us thinking about things we’ve either taken for granted[…]

Your Relevance on the Internet

Your Relevance on the Internet

How do you make a name for yourself?

It’s HARD work. I was fortunate to come into the game at a unique time, prime for the picking.

But things are different now.

What would I do if I had to start over today? Here’s what I would do to make a name for myself.

If nothing else, hopefully the end lights a fire under your butt.
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Best Masters Degree Options for fitness professionals looking to get into personal training and sports performance

Best Masters Degree Options

What masters program is best? It depends on what you want to do and who you want to work with?

Do you want to work in the collegiate setting? Professional setting? Private sector? It matters.
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How to Set New Year Resolutions with Mike Robertson

Set New Year Resolutions Rule your universe by having the right goals

I start every year out by looking back over the last twelve months to see how it went. What happened, where can I improve, etc. The only way you can know where you’re going is by first knowing where you’ve been. Hopefully you take this video a learn more about me. Kidding. I wanted to[…]

What to Do After an Internship

What to Do After an Internship Should young coaches specialize or generalize their professional development?

It takes time to study well.

Distraction is a huge barrier to early coaching success. Many of our interns get stuck in “Flavor of the Month” topics and never dive deep enough into one single topic.

One of the biggest barriers for our interns to overcome is also one of our biggest strengths here at IFAST. We have coaches who specialize in their own things: I like to talk about the psychology of coaching, Ty can relate anything to an athlete, Lance does… whatever he does.

This rounds out our business nicely because now we can served different populations at different times of day, maximizing our use of the space we rent.

But for an intern, they spend time with me working on cuing effectively, then Bill mentions something cool about complexity theory and they stop thinking about cuing and start thinking about dynamic systems theory.

…Or they hear Lance say something cool about the neck.

…Or they see Ty structure a drill in a simple, yet ingenious way.

All of these things are interesting and effective, but when you pinball back and forth between them, you never get deep into one topic.

If you hear people on the internet speak in cliches and generalities, they likely fall into this. It’s okay to communicate that way because it connects with certain people. Just make sure that YOU know what you mean EXACTLY.

Listen to the rest of my discussion on this below.
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Final Intern Project: TED Talks

Final Intern Project: TED Talks

As a final project of their internships, all of our interns are required to put together a 15-minute talk. Why? Public speaking is difficult Public speaking gets easier with practice Forming a lecture is a great way to organize your thoughts Refining something with depth into 15-minutes requires organization and prioritization Most things can be[…]

Motivating vs. Coaching

Motivating vs Coaching Why I tell our interns to do BOTH

I don’t know if there’s anything more important than learning to listen to a human being.

Anyone who has worked with a few clients before knows that the highly motivated clients are the most fun.

…But also the most rare.

In this video, we discuss:

  • How even the most excited fat loss clients you have will waver (and how to get them back on the saddle when they fall off)
  • How you CAN’T become a better person without also becoming a better coach (I truly believe this)
  • Are systems important, or is it mostly about your mindset?
  • Why motivating is not the same thing as cheerleading
  • Why motivating is THE crucial skill to develop as a coach, no matter who you’re coaching

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Filtering Through the BS

Filtering Through the BS Why even the experts cringe when they hear their old advice

  • Why you don’t need a filter if you have good mentors
  • How to develop your own filter as you become a better coach

If you want to get to the point where you can filter anything you watch, see, hear, or read, then I have some advice for you.

Watch the video to find out what it is.
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A Real Basic Personal Trainer Introduction to Sales Copy

A Real Basic Personal Trainer Introduction to Sales Copy

I’ve always hated sales.

It’s so gimmicky, right?

Get abs in five minutes with just this belt!

We’re the number ONE facility in the US!

Weight loss is as easy as taking a pill!

Seriously hated sales.

Until I learned what it was actually about.

What’s the purpose?

How do you get new clients in the door?

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Expand Your Business Reach with Snapchat

Expand Your Business Reach with Snapchat

Snapchat is more than just fun filters. With 166 million daily active users, it’s important for business owners of every generation to learn how to use the app to their advantage. To help meet the broad needs of our IFAST U community, below are links to two dozen articles on Snapchat. Take a look and decide where to jump in. Whether you’ve never used Snapchat or can’t go a day without it, every business owner should consider it worth the leap!

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